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Monthly Archives: November 2013

  • How To Wind A Rolex Watch

    November 27, 2013
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    Here’s a question we hear often: How do I wind a Rolex watch?

  • Cesar Millan, The Rolex Whisperer

    November 21, 2013
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    Cesar Millan (4)

    Dog whisperer? Try watch whisperer. Or, more specifically, Rolex whisperer. Cesar Millan, better known to dog lovers as “the dog whisperer,” is an avid Rolex collector. He’s been photographed wearing a Supercase Stainlesss Steel Submariner, among other Rolexes.

  • Chevy Chase And His Rolex

    November 19, 2013
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    Continue reading

  • Spotting A Fake Rolex, How Can I Tell If A Rolex Is Real?

    November 12, 2013
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    Here’s something I hear almost every day: How can I tell if a Rolex is real?

    Spotting a Fake Rolex

    Unfortunately, as with other quality items, cheaper knockoffs of Rolex watches can be found on the black market. They’re easily spotted by the trained eye, but people who want a quality status-symbol watch, the best of the fakes are difficult to spot.

    First tip. If it’s cheap, it’s not a Rolex. And by cheap, I mean below five figures. Rolex timepieces are expensive, and they’re expensive for a reason. Like Ferraris, Rolexes are hand-crafted and of the utmost quality. Like Ferraris, Rolexes are rather rare. There simply aren’t enough of them on the resale market to dilute their value.

    Oftentimes Rolexes appreciate in value over the years. So if someone tries to sell you a $1,000 “Rolex,” beware. It’s almost never an actual Rolex. Here’s another key tip. If the second hand doesn’t sweep -- if it ticks from second to second -- it’s not a Rolex. But go beyond that tip, because some fake Rolexes have been found with sweeping second hands. Look at the backing. Many fakes have clear backings to see the mechanisms working; real Rolex watches never have clear backings.

    Also, true Rolex watches have no markings on the case backing. Most knockoffs have engravings of the Rolex logo or other hallmarks to make you think it is real. Genuine Rolex models are shipped from the factory with a hologram-encoded sticker on the caseback. This sticker features the familiar Rolex crown logo positioned above the watch's case reference number. The hologram can be easily identified by viewing it from different angles.

    Authentic Rolexes will have a glass bubble attached to the crystal, positioned over the date. Its purpose is to magnify the tiny aperture and does so at 2.5 times magnification. On most counterfeit models, the date magnification is much less.

    Those are the most basic of tips. Be careful out there, folks.

  • On What Makes Rolex Watches So Different From Other Watches

    November 9, 2013
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    I know what you’re thinking. “Sure, I know Rolex makes fine watches, and I really should own one and wear it proudly, but what exactly makes Rolex watches so different from other watches?”


    Differences in Rolex Watches

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    I’m glad you asked. There’s a simple answer. Simplicity. For the finest of quality timepieces, Rolex maintains a level of simplicity that makes its watches so perfect. Just check out its designs. You’ve got the Submariner, the classic diver’s watch that sets the standard for technology and durability. You’ve got the Datejust, a classic formal watch that sets the standard for style and grace. You’ve got the Daytona, the classic sports chronograph that sets the standard for precision that is often imitated.
     Instead of releasing new models, Rolex constantly refines its existing designs. Each watch contains the suggestions and wearing experiences of countless people who together have helped create timepieces that look good and work well.

    Rolex Submariner

     Let’s look at one design more closely. The Rolex Submariner is based on the classic “Oyster” water-resistant watch cases. It’s designed to be easy to read in most conditions – including under water – and it has a comfortable and reliable construction. It has achieved an almost impossible task: looking good on everyone.
    That brings us to our next brain teaser: Is it the watch or the wrist? Think about that. We’ll get back to you.

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